Content Marketing

Do you hear this buzzword everywhere? It’s because content marketing works. Companies are finding that creating their own content, from blog posts to native advertising to case studies, white papers and more, is one of the best ways to reach customers and stakeholders, in consumer and B2B industries alike.

If you have a thriving content marketing program, count on me to offer fresh story ideas and compelling copy in the voice that you need. If you need help creating one, I can talk about your needs, your assets and how we can sync them up.

One of the qualities my clients appreciate the most is my ability to continually come up with newsy, timely story ideas. Once your industry or company is on my radar, I can’t help myself….I find related story ideas constantly. Don’t be surprised to start getting emails with thoughts about ways we can be part of current conversations by linking what you offer to what people are talking about.

My years of marketing agency experience combined with my writing talent means that I think like a business person. So I can not only tell the story, but I can tie it to your business objectives. Content marketing can move the sales needle if you do it right.

Want to know what my clients say? Here are a few anecdotes:

Melinda Merrill, Director of Public Affairs, Fred Meyer (a Kroger company)

I have worked with Cathie for several years and am impressed with her deep understanding of how to write with her audience in mind. She has created content for audiences from “mom bloggers” to food and healthcare writers to business audiences and has a knack for immediately distilling the key story idea into concise, attention-getting and effective content. On top of her writing skills, she is unusually responsive and quick to turn around my projects.

Karen Nielsen, Managing Editor of Communications, bloomfield knoble

Cathie is a bright and energetic writer who can adapt the voice and writing style of each piece she writes to meet the clients’ needs. She’s able to juggle multiple interviews and projects, while staying on top of the details. It’s a pleasure to work with someone who understands the intricate layers of each project and who can deliver the goods on time.

Heidi Hall, Daimler Trucks North America

For years, Cathie has been my go-to writer for case studies, newsletters, marketing pieces and any content that my clients or company has needed. I first engaged her to create content for my clients when I worked on the PR team at a communications agency. She was able to easily juggle projects that required her to adopt the buzzwords and voices of several niche industries. When I went to work for Daimler Truck Financial, I was delighted to have the opportunity to hire her again. She turns assignments around with amazing speed, delivering quality work under the highest of pressures and shortest of deadlines. Her interviews always yield interesting quotes and the resulting stories hit the target every time. I trust her to work directly and independently with my SMEs and look forward to every project with Cathie.

Ried Elenich, Building Products Group, Owens Corning

Cathie made my job easier as I knew she would always deliver top quality content that was perfectly in line with our strategy and brand voice and always on time. Whatever the project — technical documents to consumer features — Cathie would be my top choice for a writer. She was a critical player for our case study program serving as the lead writer, and we trusted Cathie so much we had her work directly with our customers — which is a huge sign of confidence in my book. Cathie is a pleasure to work with and even our customers would tell me the same.